![]() ![]() There is another way to implement deep links, and that’s through a custom URI scheme. You can learn more about setting up those types of links in our post on Making sense of Universal Links and App Links. Meanwhile, on Android, you need to set up App Links. On iOS, you need to specify a custom URL scheme for iOS Universal Links. ![]() ![]() How do you set up deep links for your app?ĭeep links are set up slightly differently depending on the operating system. As the name suggests, this technology enables users who don’t already have your app installed to make a short pit stop to download it (in other words, deferring their journey) before continuing on to the content they originally clicked on. That’s where deferred deep linking comes into play. Now you know what deep linking is, you may be wondering what happens if a user doesn’t already have your app installed. It’s not hard to see which is the better user experience, and the one most likely to generate a sale.ĭeep links work from pretty much any campaign medium you can add a link to, such as SMS, QR code, email, or web, to name a few. With deep links, when users click on the ad, they’re sent straight to the right place inside your app where they can view the offer and buy those shoes - no searching required!.Without deep links, users would click on the ad, land on your app’s homepage, and then have to try and find the deal inside your app.For example, let’s say you’re running a campaign on Facebook advertising a 20% off deal on a pair of shoes… ![]()
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